Earth Capital’s investment approach is to identify and develop entrepreneurs with the potential to be both "commercially scalable and impactful". Our selection criteria is defined by a broad spectrum of metrics, but there are seven we focus on:

Scalability – How large in the commercial opportunity? And how well positioned are the entrepreneurs to tackle that opportunity? Is there a significant, demonstrable margin in the business?

Traction - Has the business demonstrated it's ability to access the market, and to what scale?

Social impact - How does the business demonstrate clear social intent, and demonstrate the improvement and well being of the poor in underserved markets?

Equity – How does the business enhance gender and racial equality and inclusivity in terms of skills, responsibility and the distribution of economic benefits?

Environmental preservation – What will be the consequences of the business’ use of energy and water and production of waste?

Transparency/Accountability – Within both its management practices and governance how are the issues of accountability and transparency addressed?

Team - Does the founding team demonstrate the experience and skill set to execute on the business's strategy, and manage people?

Entrepreneur Wholeness - To what degree are the founders conscious and demonstrate psychological wellbeing in how they live their life?

We don’t typically invest in ideas. We are ideally positioned to scale post revenue, early stage business’s seeking their first round of ‘seed’ capital, and supporting them to access follow on capital from other institutional investors.
— Tanner Methvin - Partner

Earth Capital invests across the board, however there are six key focus areas of interest to us, which underpin our hypothesis of improving the lives of the poor and underserved.

These include:

Green economy - Scalable solutions to Climate mitigation and adaptation which serve the poor and improve climate change resilience. 

Sustainable Agriculture - Agricultural value addition which aim to build 'inclusive supply chains' for emerging and smallholder farmers. 

Health - Health innovations which improve health care accessibility, and reduces costs for the poor. 

Technology - Technology solutions which improve the lives of the poor. 

Financial Inclusion - Financial solutions which aim to build the productivity of the poor, or increase the access of financial services to the poor.

Education - Affordable primary, secondary and tertiary education, including education technology solutions.