Earth Capital’s investment approach is to identify and develop entrepreneurs with the potential to be both "commercially scalable and impactful". Our selection criteria is defined by a broad spectrum of metrics, but there are seven we focus on:
Scalability – How large in the commercial opportunity? And how well positioned are the entrepreneurs to tackle that opportunity? Is there a significant, demonstrable margin in the business?
Traction - Has the business demonstrated it's ability to access the market, and to what scale?
Social impact - How does the business demonstrate clear social intent, and demonstrate the improvement and well being of the poor in underserved markets?
Equity – How does the business enhance gender and racial equality and inclusivity in terms of skills, responsibility and the distribution of economic benefits?
Environmental preservation – What will be the consequences of the business’ use of energy and water and production of waste?
Transparency/Accountability – Within both its management practices and governance how are the issues of accountability and transparency addressed?
Team - Does the founding team demonstrate the experience and skill set to execute on the business's strategy, and manage people?
Entrepreneur Wholeness - To what degree are the founders conscious and demonstrate psychological wellbeing in how they live their life?
Earth Capital aims to create a positive impact across multiple socio-economic and environmental dimensions. The approach is both top down, and bottom up. From a top down perspective, Earth Capital has aligned its impact intentions to specific UN Sustainable Development Goals (SDGs) detailed below. From a bottom up perspective, Earth Capital works directly with its ventures pre-investment, to target specific IRIS metrics, which align to the broader SDGs targeted below, as they scale. Earth Capital has equally developed a tool for mitigating / reducing key impact risks, alongside trying to balance the impact and commercial outcomes of the ventures.
Below are the specific SDGs which Earth Capital seeks to address: